Ford Fiesta iPad App

Mit der Fiesta iPad App startet Ford in den USA sein erstes interaktives Verkaufsprospekt:

App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.

One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

via Autoblog

Michael Ludwig
Hallo, ich bin Michael Ludwig und blogge hier zu den Themen Lean Product Management, Connected Cars und Tech Trends. Ich arbeite als Senior Product Owner für AutoScout24, bin Sketchnoter auf Konferenzen und Events, Co-Founder des ProductTank Munich und passionierter Schwimmer.